Gullypaws

With an emphasis on real-world problem, with specific focus on India and one of its metropolitan cities, Hyderabad. The project has research, current stats, key findings, approach, design decisions and prototype.

Category:

Research, IA, Design system, UI

My Role:

Product & UX Design

View Prototype

"Someone should really do something about the dog."

That sentense has ended right there for as long as anyone in Hyderabad (or anywhere in India) can remember. This is a case study about what happens when it doesn't have to.

Sterilising 70% of India's stray dogs, once, costs roughly ₹17,000 crore.

What the central government has actually put toward it, most years since 2021, is close to zero.

Well, this app can't write that cheque.

So the research had to find the part of the problem it actually could move. Every organisation working on this in Hyderabad is underfunded, that part is true. But sitting with GHMC's own helpline, the NGOs, and the app already meant to handle this, a second, quieter failure showed up just as clearly: nobody who reports a dog ever finds out what happened to it.

The retention problem

An app people only open during an emergency is an app people delete after the emergency.

Every comparable civic app shows the same pattern — installed once, opened once, forgotten. So the home screen isn't built around reporting at all. It's a living, neighbour-maintained record of the dogs already on your street: who's feeding them, whether they're sterilised, what's happened lately. The emergency button is one tap away, but it's not the reason to open the app on an ordinary Tuesday.

“Well, the app is too good to be true with a fashionable interface and this seem to be pushing more people to use it but the other side of the coin like govt. officials also need proper funding to do their part I guess".”

Participant

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