Brand & Marketing Design

Designing campaign material, flyers, packaging for a local grocery store in Milton keynes, United Kingdom.

Category:

Marketing and promotional design

My Role:

Brand design

Repositioning a traditional indian grocery store. As a contemporary, community-driven retail destination in Milton Keynes, UK, targeting a 35% increase in foot traffic while safeguarding cultural authenticity.

Challenge Overview

Outdated System vs. Rapidly Evolving Community

Milton Keynes' South Asian community grew by 40% over five years, but Bhima Foods' visual identity remained unchanged since 2008. Outpaced by clean modern supermarket chains and curated online apps, they lacked the system to tell their rich, authentic story.

From System to Surface

A Modular Production Framework

Template-First Thinking

Every banner begins as a grid-locked template with fixed brand zones (logo lockup, tagline strip, product window) ensuring consistency before creativity enters.

Contextual Adaptation

A single campaign concept is stress-tested across formats: hoarding, standee, shelf talker, A4 brochure and each composition respects the medium's viewing distance and hierarchy.

Layered Art Direction

Photography is treated as a design material, not decoration. Product shots are color-graded to the seasonal palette, composed with negative space that accommodates typography.

Print-Ready Handoff

Every asset exports with bleed marks, CMYK-safe color fallbacks, and format-specific type minimums. No rework loops between design and print vendor.

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